 At
MLK internal church communications are typically within
and on behalf of the local church, who makes its
messaging known to its own people, like:
●
Church staff,
●
Church leaders,
●
Volunteers,
●
Small
groups
● And
church members.
Internal people embrace and advance the mission and the
message.
But church communications is also understood by way of
external communications, when the church makes known the
right message, beyond itself. This could be by way of
evangelism or outreach, to the de-churched, unchurched,
and so on, using:
●
Social media
●
Podcasts
●
Text
messages,
●
Live
streaming
●
The
church's website, and many other options.
The mission of MLK (Matt 28:19; 1 Chronicles 16:24;
Matthew 9:35-36). So, having people inside the church
reaching people outside of it is also an 'ends' of the
communications plan. People reaching people.
This is significant because we can think of
communications plans simply as a 'means.' But they
aren't. Here's a link explaining the idea of fulfilling
the mission of God through the multiplication of people
via church plants. Good communications help make a
'means' also an 'end'. |